Manuel “Manolo” Arroyo: Shaping the Future of Marketing at Coca-Cola
In the ever-evolving world of marketing, one name stands out as a beacon of innovation and leadership – Manuel “Manolo” Arroyo, the Global Chief Marketing Officer of Coca-Cola. Since assuming the role in January 2020, Arroyo has been responsible for overseeing worldwide marketing efforts, including teams for the company’s five beverage categories, Human Insights, IMX, Marketing Operations & Capabilities, and Marketing Performance…