Overseeing strategic brand management, product marketing, loyalty programs, creative projects, media planning, and customer experience integration, Jennifer Wilson is the Senior Vice President and Chief Marketing Officer at Lowe's. Wilson joined Lowe's in 2006 and has over 20 years of expertise in marketing and merchandising. During that time, she has held important positions such as Vice President of Enterprise Brand and Marketing and Integrated Marketing.
Before joining Lowe's, Wilson managed a variety of retail and restaurant client portfolios while holding executive roles at renowned marketing and advertising firms. Wilson is a member of the Ad Council board of directors and holds a bachelor's degree in marketing and public relations from Kent State University. Wilson's strategic vision for advancing integrated marketing plans that support corporate goals, bolstering Lowe's brand identity, and solidifying the company's place in the competitive retail sector characterizes her leadership at Lowe's.